Nicotine pouches can help against smoking

Quitting smoking is one of the most difficult things you can do. But, at the same time, it is the best thing you can do for your health, your quality of life and for your loved ones.

Everyone who is addicted to nicotine knows how difficult it is to let their last cigarette truly be their last. So, is it possible for you to make the journey more comfortable? Absolutely! With smart strategies for the mental cravings and effective drugs for the physical cravings you can greatly improve your chances.

Here we explain more about nicotine pouches, a modern quit smoking product that is both discrete and flexible, along with their advantages and disadvantages.


Everything you need to know

What are nicotine pouches?

The pouches look like traditional snuff portions but differ in several ways. You could actually call them white snuff, because they do not contain tobacco. They are also classed as a drug and not as a “product for enjoyment” like snus is. This is why the pouches must be used according to instructions so that they provide the best effect against tobacco cravings and abstinence.

How do I use the pouches?

You use the drug precisely as you would use snuff, in other words, you place them underneath your lip. The effect is long lasting and can be a good alternative if you are somewhere where you cannot or are not permitted to smoke.

This is how to use it step by step:

  • Moisten the pouch with the tongue and place it under your lip
  • Keep it there for approximately 30 minutes
  • Would you like a stronger nicotine effect? Then move the pouch around from time to time
  • Normally, you will use 8-12 pouches per day
  • Remember: A daily intake should not exceed 24 pouches

What are the advantages and disadvantages?

One major advantage with our pouches is that they are small and dry, so that you can regulate how much nicotine is released into your mouth. This is done by moving the pouch around in your mouth or moistening it with the tongue. Other advantages are:

  • They are discrete
  • You can easily regulate the amount of nicotine that is released into the mouth
  • The pouches can be used anywhere, such as on flights or other smoke-free environments
  • You skip all the dangerous and cancerous substances and heavy metals that are found in tobacco

Naturally, the pouch is completely tobacco-free. Tobacco is actually the biggest problem when it comes to dangerous poisons and cancerous substances. Among the things you will not be ingesting are:

  • carbon dioxide
  • tar
  • lead
  • ammonia
  • cadmium

…and thousands of other more or less hazardous substances that are all found in cigarette smoke.


  • Risk for different side effects (see below)
  • May seem strong as the entire dose of nicotine is released at one time
  • Can feel uncomfortable or sting locally beneath the lip
  • You must not eat or drink with the pouch in your mouth
  • Does not keep the hands occupied, which can be a major habit for smokers

Just as with all other nicotine drugs it is understandably about what you feel most comfortable with individually. There are other alternatives you can try, such as nicotine chewing gum or nicotine spray.

Does the drug have any side effects?

Even though nicotine in itself is not cancerous it is an active substance. When you add nicotine to the body there are naturally numerous side effects. Too much nicotine can lead to:

  • Palpitations
  • Nausea
  • Dizziness
  • Sweating

Pouches, like snuff, can cause a burning sensation but there is no indication that it affects the gums.

How much nicotine do your pouches contain?

Our pouches are available in two strengths:

  • 4 mg nicotine
  • 2 mg nicotine

You can choose between 4 mg and 2 mg – one stronger and one weaker, quite simply. Compared with normal tobacco products there is a lower level of nicotine in the pouches. Cigarettes have an average of 12 mg and traditional snuff has approx. 8 mg per portion.

Help! I swallowed a pouch! What happens now?

Stay calm, swallowing a pouch is not dangerous. 😊 However, the body’s ability to absorb nicotine is lesser from the stomach.

I am pregnant/breastfeeding. Can I use nicotine products?

No. If you are pregnant or breastfeeding a child, then you should not use any form of nicotine. Nicotine worsens the blood supply in the placenta and the uterus, which greatly reduces the oxygen supply to the foetus. The nicotine will also be found in the breast milk, so if you use nicotine while you breastfeed, then the child risks ingesting nicotine when it eats. This can lead to severe complications, so ensure that you avoid nicotine and talk with your healthcare staff.